Data is one important immaterial element companies can use. But can they? Many companies have real reasons not to use their data. But most just haven’t thought about it or think their data is too valuable to be shared.
Tag Archives: immaterial
Refined immaterial canvas
Here is a bit more refined tool for finding your company’s immaterial assets. Very beta. Proceed with caution.
I have ditched brands and patents. I don’t believe immaterial can be owned. And brand is nothing more than loving or hating the product.
