Not your average business book. Not even close.
 
This book is for those who suspect that spreadsheets and powerpoints don’t hold all the answers. It’s for curious minds, optimistic rebels, and strategic thinkers who know that the real power in business lies somewhere between emotions, ideas, algorithms, and brand reputation.
 
In a world where everything is turning immaterial (data, culture, trust, creativity) this book helps you navigate the fuzziness. It’s packed with fresh thinking, tools you can actually use, and just the right amount of humor to keep your coffee from getting lonely.
Think of it as your guide to strategy in a world where your most valuable assets might not even be visible.
 
Read it. Scribble in it. Question it. Pass it around.

Because the future... Yeah, it’s kind of intangible.