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Writer's pictureMiikka Leinonen

Is your new strategy truly new or just a bandage?


Plastic strategy bandage

Many companies embark on a new strategy when something significant changes—mergers, acquisitions, or even shifts in leadership. A new CEO often drives the desire to reshape a company’s direction. But how often is this "new" strategy really new? More often than we'd like to admit, it's a reactive patch, designed to solve an immediate problem rather than propel the company into an innovative future.


For many businesses, this knee-jerk reaction can be justified—there's a revenue drop, market shift, or industry disruption, and the company must act fast! But the problem with a reactionary approach is that it often results in a strategy that’s more about survival than growth. Sure, it might look fresh on the surface—bold statements, ambitious goals—but is it truly transformative? Or is it just a bandage on top of outdated processes?


How to ensure your strategy is truly fresh?

The key to crafting a strategy that breaks new ground is to start with a mindset shift. Before diving into the usual SWOT analysis or market projections, take a step back and challenge the status quo. What are the assumptions that you’ve carried forward from your previous strategies? Are they still relevant? Is your team seeing the future clearly, or are you still anchored in yesterday’s thinking?


True innovation starts by asking these tough questions. It requires fresh perspectives, bold ideas, and the courage to abandon comfortable yet outdated approaches. But this doesn’t have to be a drawn-out process. With the right tools and approach, even a small shift in thinking can lead to powerful, future-focused strategies.


Unlocking bold thinking in the strategy reboot lab

If your team is struggling to break free from conventional thinking, the Strategy Reboot Lab is designed to help. This isn’t about scrapping your entire strategy process—it’s about injecting fresh air into your team’s approach. In just a few sessions, your team can unlock bold, future-forward ideas that go beyond quick fixes and help build a strategy that’s truly visionary.


Here’s what you can gain from the Strategy Reboot Lab:
  1. A shared language for aligning your team around the evolving needs of customers and digital landscapes.

  2. A fresh lens on your products and services, allowing you to meet future market demands with confidence.

  3. Find processes that help you adapt quickly to change.

  4. Core resources to identify and protect your most valuable assets for long-term success.


Led by Miikka Leinonen and based on his book Your Business Strategy for the Intangible Future, the Strategy Reboot Lab empowers your team to think beyond the obvious and design strategies that position your business for the future.


Why now?

The business landscape is evolving faster than ever. From AI to digital twins and the growing importance of intangible assets like brand relationships, it’s critical to rethink your strategy now. The Strategy Reboot Lab won’t hand you a pre-packaged solution—but it will give your team the tools, frameworks, and mindset to develop a strategy that stands out in a rapidly changing world.


So, what’s your next move? Book a call with Miikka to start crafting a bold, future-forward strategy today! Or, if you want to dive deeper, grab Miikka’s book to explore intangible business strategies that can reshape your company’s future.

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